Paula Peter | Ph.D.Consumer Behaviour
Paula Peter is currently an Assistant Professor of Marketing at San Diego State University where she teaches Consumer Behavior. She has also taught IMC and Advertising at Virginia Tech.
Dr. Peter research interests are related to social marketing and the application of psychological constructs and marketing techniques to issues related to consumer welfare. She has explored determinants related to the intent to sign an organ donation card, HIV testing, exercise and diet. She has also worked on cross-cultural interactions and targeted health messages. Her latest publication focuses on “Integrating the Unified Theory and Stages of Change to Create Targeted Health Messages” (forthcoming in Journal of Applied Social Psychology).
Results from her research have pointed toward the value to considering the cognitive appraisal of emotions on decision making and performance. From an intervention side, this perspective can be applied at the individual level to enhance a person’s ability to perceive, understand and regulate emotions (i.e. emotional intelligence).
Dr. Peter plans for future research are to explore and broaden the applications of emotional intelligence on consumer decision making and performance with the goal to develop strategies in order to “help consumers help themselves.”
Paula Peter received her Ph.D from Virginia Tech where she was also selected as the recipient of the 2007 Pamplin College Outstanding Graduate Student Award.
""Only those who dare to fail greatly can ever achieve greatly.""
:: Robert Kennedy ::
Mon, August 10, 2009
