The AMA Book of the MonthThe Hidden Persuaders
"A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research", the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began..."
A History of Advertising"The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began..."
Rich Dad, Poor Dad"Personal-finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated but fiscally unstable father, and the..."
""Only those who dare to fail greatly can ever achieve greatly.""
:: Robert Kennedy ::
Mon, August 10, 2009
